Press Release: Frost & Sullivan names Synapse Wireless Emerging Company of the Year for 2009 - synapse-wireless.com

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For Immediate Release: September 23, 2009

Frost & Sullivan names Synapse Wireless Emerging Company of the Year for 2009

Energy Metering and Building Automation Benefit from Synapse’s Wireless SNAP® Technology

MOUNTAIN VIEW, Calif. — September 21, 2009 — Based on its recent analysis of the wireless building automation systems (BAS) market, Frost & Sullivan recognizes Synapse Wireless, Inc. (Synapse) with the 2009 North America Frost & Sullivan Award for Emerging Company of the Year. Synapse’s intensive efforts to propagate a differentiated wireless network solution that capitalizes on cost effectiveness and flexibility have enabled the building automation and machine-to-machine (M2M) space to reach new levels of functionality. In a considerably short period of time the company has made in-roads in the wireless network markets with its SNAP® network software solution.

“Energy metering and building monitoring benefit from Synapse’s wireless technology solution due to its ability to retrieve information from harsh environments, which can then be put on an IP infrastructure and accessed remotely,” says Frost & Sullivan Program Manager Jorge Moreno. “These are good examples of true M2M play in action, where a myriad of different systems and devices communicate and allow managers to keep abreast of operations to pro-actively reduces energy usage.”

Synapse’s series of complete wireless solutions possess a high competency in wireless hardware, software, and design services. The SNAP® network software, an auto-forming mesh network (IEEE 802.15.4 protocol) combined with an embedded Python interpreter, embodies the company’s high standard of technical innovation. The solution makes information available on the Internet using the “SNAP Connect” tool to integrate wireless MESH networks into an Internet-enabled remote monitoring feature.

“The SNAP® value proposition represents a very responsive delivery platform that combines competitive cost advantages with advanced building energy management capabilities, thus offering cost and environmental benefits to building operations,” says Moreno. “The growing support and acceptance of Synapse’s wireless technology augments the application of sensors and networks in areas such as building monitoring, metering, security, and many more.”

Focusing on cost saving, ease of installation and complete exposure to details of energy savings and consumption, Synapse enables forward and backward compatibility of its technology. The company simplifies the implementation of advanced energy management capabilities by doing away with control wiring. This provides cost and environmental benefits to building operations.

“With the level of flexibility and portability that the software layer offers, Synapse is able to gain greater acceptance from the market leaders and ensure better marketability and widespread technology adoption,” notes Moreno. “The company has taken a step further to convince and win the confidence of market leaders by partnering with them in the capacity of an embedded technology enabler for their hardware systems. Panasonic, California Eastern Laboratories and Freescale are some of the strategic partners who support the SNAP® to be a common interoperable platform.”

The company strives hard to differentiate in terms of value proposition in order to capture customer attention and acceptance. Synapse helps its customers to reduce the time-to-market of their solutions to a 6-9 month timeframe. Its MESH networking capabilities and processor independent functions make SNAP® very beneficial to its customer base.

Since its inception, Synapse has constantly focused on strengthening its financial position and has been successful in exceeding its revenue goals, thus multiplying revenues and accomplishing record growth rate in a considerably short time. Synapse doubled its revenue in the first two quarters of 2009. With a sound market reach strategy and solid alliances in place, the company expects to triple its revenue this year and repeat the achievements over the years to come.

In short, a targeted product solution that capitalizes on cost effectiveness, while offering a comprehensively tailored package of unique wireless control features, makes the SNAP® network software a unique proposition in the wireless network industry. In recognition, Frost & Sullivan is proud to present the 2009 Emerging Company of the Year Award in the North American wireless BAS market to Synapse.

Each year, Frost & Sullivan presents this award to the company that has emerged as a significant participant within its industry. The recipient company is perceived to have exhibited outstanding management, superior market growth, exceptional customer service and the ability to combine technology and successful strategic initiatives. The award also lauds exceptional know-how to take advantage of market changes through the execution of innovative strategies within the existing competitive landscape.

Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Synapse Wireless, Inc.
Synapse Wireless is a Huntsville, Alabama, company dedicated to developing easy-to-use, intelligent, wireless control and monitoring mesh networks that are low-power, high-performance, self-forming, instant-on, and self-healing. Synapse SNAP® and Portal® products enable energy savings, increased productivity, reduced maintenance costs, and amazing convenience to users. Synapse RF Engine™ modules have achieved ZigBee® Compliant Platform (ZCP) certification. Synapse provides OEMs with comprehensive design and implementation support for customized wireless applications. For more information, visit: www.synapse-wireless.com

About Frost & Sullivan
Frost & SullivanFrost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit: www.frost.com.

Contact:
Jake Wengroff
210.247.3806
jake.wengroff@frost.com

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